PB2 Foods, launched in 2007, is a brand of Bell Plantation, a company founded in 1991 by the Bell brothers in the USA as an agricultural research institute. From the beginning, Bell Plantation focused on peanut butter, which plays the role of a staple food in the United States. The company's goal is to introduce peanut butter to people who want to reduce their calorie intake or make a conscious change in their diet with the help of a new, innovative recipe.
PB2's products are primarily peanut butter in powder form, which can be mixed by the consumer with water and is also suitable as an ingredient for protein shakes and many recipes. PB2 peanut butter powder is characterized by an 85% lower calorie and fat content compared to classic peanut butter, with a significantly higher protein content, while still retaining the full flavor of peanut butter. This is achieved through a special pressing process that extracts a large portion of the fat contained in particularly slow-roasted peanuts. In addition to this, the manufacturer does not add any preservatives or sweeteners to be able to guarantee a completely natural product.
In addition to peanut butter powder in different flavors, PB2 Foods' product range also includes almond butter powder, various almond and peanut-based protein powders, and a pre-workout nut protein with added caffeine. The target group of PB2 Foods includes bodybuilders, athletes and non-athletes who want to eat a diet lower in fat and calories, but still don't want to miss out on the taste of classic peanut butter.