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Naturya is a manufacturer of so-called superfoods and other healthy, particularly nutritious products, which was founded in 2009 by Martin Kemp in Southstoke, near Bath in the United Kingdom. It all started when Kemp, after eating his first goji berries in 2006, was so excited that he imported half a ton of these berries from the Himalayas to England to sell and introduce people to the benefits of this fruit. What began in the garden shed of the company's founder quickly developed into a successful company in the field of producing superfoods for athletes and health-conscious people.

Naturya's mission is to inspire people to eat healthy plant foods, while placing great emphasis on sustainability and full transparency of the origin of the processed raw materials. One of the company's mottoes is that food is more than simply combining foods. Most of Naturya's products are certified as organic food and most of the products are suitable for vegans.

Naturya's product range includes a wide variety of superfoods, available both single-origin and as balanced blends. In addition, there are ready-made foods such as healthy pestos, spreads, chocolate and coffee blends with added superfoods, porridge and overnight oats, blends for vegan burgers, vegan protein powder blends and much more. Naturya's target group includes athletes and all people who want to eat healthy and for whom it is important to take as many important vitamins, minerals and other nutrients as possible in a natural form that is free of artificial additives.