Mars

Mars Incorporated was founded in 1911 by Frank C. Mars. At the beginning of his career, the company founder produced the first sweets in his own kitchen. Today, Mars has a market value of over $28 billion and is one of the world's 10 largest food manufacturers with 85,000 employees and over 34 brands available virtually everywhere in the world.

While Mars has historically been best known for candy bars and other sweets that are generally not considered particularly healthy, the company began launching sports supplements a few years ago. This started with protein powder products whose taste was meant to resemble classic candy bars and candies from the main line, such as Mars, Bounty, Snickers, Maltesers, etc. Soon after, Mars launched a wide range of protein bars, which are higher protein and lower sugar & calorie versions of the classic Mars candy bars.

In the meantime, there is a wide range of protein bars with different variations and flavors, some of which even exceed the range of their original products. For example, there are already 5 different variants of Snickers protein bars, ranging from the classic Snickers flavor to Peanutbutter and White Chocolate. Mars' sports supplements are aimed at bodybuilders, athletes, and health-conscious people who want to eat a healthy diet rich in protein, but don't want to miss out on the taste of classic candy bars and snacking.