5% Nutrition

The name 5% Nutrition was chosen in reference to Piana's "5% mentality," which represents the 5% of people who have the drive to do whatever it takes to achieve their goals. Even after Rich Piana's death in 2017, the 5% Nutrition brand continued to exist, and the tragic death of its founder has even increased its cult status among loyal fans.

As far as quality standards are concerned, 5% Nutrition places great emphasis on guaranteeing its customers consistently high product quality, which is achieved, among other things, by sourcing all raw materials exclusively from companies that are cGMP (Certified for Good Manufacturing Practices) certified. In addition, there is a strict internal quality control for all products.

5% Nutrition is primarily known for products like training boosters and similar products that target hardcore athletes and bodybuilders. However, the product range now also includes numerous other classic weight training and bodybuilding products such as weight gainers, supplements to support joint health, protein powders and much more. In addition, there are numerous merchandising products such as bodybuilding clothing and the like, as Rich Piana continues to be very popular among his fans.

5% Nutrition's target audience primarily includes bodybuilders and strength athletes who are serious about their hardcore training and want to give it their all in the weight room and/or on the competition stage. 5% Nutrition is present in the field of competitive bodybuilding at many national and international events and sponsors a whole range of bodybuilders and athletes who go more in the direction of hardcore bodybuilding than in the direction of fitness and classic bodybuilding.